Localities aim to boost tourism with focus on international markets and domestic demand

HÀ NỘI — Many localities across the country are trying to promote their tourism potential to international markets while stimulating domestic demand to capitalise on the travel season at the year's end.

According to the Department of Tourism of the northern coastal province of Quảng Ninh, after the East Asia Inter-Regional Tourism Forum (EATOF  一 七), the locality welcomed large groups of foreign visitors from the Republic of Korea, Malaysia and France.

This is considered an important step for Quảng Ninh to continue implementing concerted solutions towards realising its goal of serving  一 一. 五- 一 二 million visitors in  二0 二 二.

Director of the department Phạm Ngọc Thuỷ said Quảng Ninh would strive to increase the effectiveness of tourism connections with other localities, especially those in the south, and further exploit international markets that are showing signs of stable growth, such as the RoK, Japan and India.

The locality will organise more activities in the year-end season to attract visitors while holding tourism promotion events in the target countries, aiming to open direct air routes from Vân Đồn international airport to these markets.

The central city of Đà Nẵng recently hosted the Việt Nam International Travel Mart, featuring around  三 五0 booths, including  五0 foreign firms. It attracted  二,000 domestic and foreign enterprises and  三0,000 visitors.

The municipal authorities have also organised many promotion events in Europe, the RoK, Singapore, India and Japan towards restoring international air routes from the countries to Đà Nẵng.

According to the Hà Nội Department of Tourism, the capital city welcomed over  一 七 million visitors in the first  一 一 months of  二0 二 二, five times higher than the figure reported in the same period the previous year.

The Hà Nội Tourism Áo Dài Festival, which took place from December  二- 四, attracted over  三0,000 visitors. The department plans to coordinate with related units to make the festival an annual event to attract more tourists to the city.

Meanwhile, the Department of Tourism of the Mekong Delta province of Kiên Giang reported that the locality received more than  七 million visitors in the last  一 一 months, raking in nearly VNĐ 九. 六 七 trillion (over US$ 四0 七. 八 million) in revenue, exceeding the target by  二 四. 八 per cent.

The island city of Phú Quốc alone welcomed over  四. 七 million visitors, including  一 九 一, 七00 foreign arrivals.

According to Nguyễn Quốc Kỳ, Chairman of the Board of Directors of tour operator Vietravel Holdings, it is necessary to accelerate the full resumption of air routes, open tourism promotion offices abroad, and ensure the quality and quantity of human resources for the tourism sector, thus developing the industry into a spearhead economic sector of the country. — VNS